Keeping the donors you have
Simple habits that bring supporters back year after year.
Say thank you quickly
A prompt, personal thank-you matters more than a polished one. Aim to acknowledge every gift within two days, and have a real person call first-time donors when you can.
Show what the gift did
Between appeals, tell donors what happened because of them. Share one family, one outcome, one number. Save the ask for later, so that not every message is about money.
Watch the ones slipping away
Keep a list of people who gave last year but not this year, and reach out before the year ends. A short, personal note often works better than another appeal.
Treat monthly donors as your closest supporters
Recurring gifts are the steadiest income you have. Thank monthly donors separately, and make it simple for them to update a card before it expires.
Look past the gift
Someone who volunteers, attends events and gives has told you a lot. Seeing all of that in one place is how you have better conversations.
Missionly's Donors app is built around this work.
See it with your own workflows
A real person will walk you through Missionly using the way your organization already works.